Fuelling Life

85% of your body is made up of water; all of us on Earth depend on it. That’s right – We REALLY need it to survive.

You might think we have plenty of water on the planet, but only 1% is available as fresh drinkable water at the surface level. Here’s an even tighter pinch: By 2025, almost a third of the Planet will be suffering from water scarcity and 2/3 of the global population will live in water-stressed conditions.

Now, imagine living in a world with such scarcity. If we are so worried about the rising costs and depletion of oil, how worried should we then be about our water? Water, for which there is absolutely no substitute. Just because it’s supposedly free? It’s time we start seriously re-thinking. As a wise Indian proverb says, “You don’t go around digging a well when fire strikes.”