Nike has borne the brunt of many labor groups, first when it was revealed that they used sweatshop labor in its contract factories in Asia and then when it was revealed in 1992 that Nike used Sulfur Hexafluoride (SF6) for its patented AIR technology.
Rather than fight this, they decided to work together with Environmental Agencies to overcome both these problems. Today, Nike leads the list of apparel companied with sustainability on their agenda. Not only have they worked on the social aspect which has translated into better working conditions for their labor force, but they also announced last week that after 14 years of research they have found an alternative to SF6 and completely eliminated it from their supply chain.
Apart from this, they have been one of the first shoe companies to voluntarily commit to carbon emission reduction amongst a long list of things, a list of which can be found here. Sticking aptly to their tag-line, Nike “Just Did It!”