Monthly Archives: June 2012

Taking action

” Nobody did a greater mistake than he who did nothing because he could only do a little.”

– Edmund Burke

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I’ve got News

Why is that every time you put on the news you almost always end up hearing bad news? Sure there are lots of not-so nice things happening around, but I am equally sure that there are also a large number of inspiring events happening around the world.

I believe it is a passive form of conditioning. Human behavior is generally governed by fear:  fear of losing our job, fear of dying, of being left by our loved ones, etc. Every time we see or hear something bad that happened to someone because he/she didn’t follow the rules or decided to go against convention or the so-called “norm”, there’s a part of us that stores that experience deep inside of us.

Greece has been in the news spotlight for over a year and a half now. How many times has there been any positive news about the beleaguered country? Google COCO MAT. This Greek company is not only surviving the storm, but actually expanding. And all this at a time when the media will have you believe nothing Greek is worth buying and that each Greek company is in financial ruin.

Walking the tight-rope

Fusing social impact and superior quality (luxury) are like rope-walking – it requires a delicate balance. That is mostly down to the common perception that the both are mutually exclusive.

But that is just the perception. What’s to say a product cannot combine both? Indeed, if anything, higher-end (so called luxury) goods hold a greater potential towards making a social impact because of their inherent cost structure.

These fine quality goods cater to a segment which is ready to pay a little more, provided the product appeals to them. In fact, the chances that a customer is more willing to pay for say a product created and packaged with 100% sustainable material are significantly higher for a high quality product, compared to the one aimed to be sold in bulk.

In a world where each product has a hundred competitors, this approach could be the best bet to creating the greatest value creation for your company.