A box of what?

Much of packaged water’s environmental impact stems not from the collection and bottling of the water, but from the manufacturing and transportation of the bottles. At the end of the plastic bottle’s life-cycle, they are transported far and wide, ending up in a land-fill in a third-world country.

What if we eliminated this by re-thinking the whole concept of packaged water itself? Packaged water doesn’t necessarily have to entail bottled water; why not substitute the plastic bottle with something more sustainable, like say paper? Boxed Water is better, as the name suggests, aims at doing exactly this, thereby reducing the environmental impact of packaged water.

Not only does the company use paper boxes (paper coming from certified forests) which are completely recyclable, they also donate 20% of their profits to water relief and reforestation efforts. While they have currently started only in the US, I think it’s only time before the idea catches on in other countries too.


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