An Artistic Appeal

Art has often been used as a tool to evoke various emotions – love, anger, empathy, despair, helplessness, passion, a sense of purpose, etc. Artists have often used it as an outlet to convey their messages to a wide audience – be it political, social, economical or satirical.

I happened to come by one very such interesting use of art to appeal to each of us in this industrial era- an era where a country’s success and progress are often determined by numbers such as GDP and industrial output rather than actual well-being; where it is more important to ensure that people are buying rather than ensuring whether people are happy.

Accompany Roger Moukrazel as he attempts to raise awareness about global warming and the irony that the Sami people of Sweden have to pay for the cost of our materialistic pleasures with the lives of their reindeer.


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