We rarely stop to pause and think of the effects each of our small decisions might have. 80% of our buying decisions are solely determined by the cost – we buy the product that costs the least (probably not in the case of a car, house, phone or laptop). But when looking for, say, a website-hosting provider we’ll look up the top 5 providers and select the one that offers the cheapest solution.
GoDaddy offers the cheapest alternative – probably the reason why it’s the biggest in the business. What if I told you there’s another site Fatcow which, for about 60 cents/month more than what GoDaddy charges you, offers you web-hosting services which are run entirely using wind energy?Will you spend the extra 7.2 dollars a year and choose the environmentally friendly Fatcow or does GoDaddy win?
Was it because Fatcow was too expensive or because you thought that your decision wouldn’t make a difference in the big picture anyways? Do we clap for Fatcow for caring about our world and trying to make a difference, or punish it by overlooking it and causing it to ultimately fold? You tell me, because it’s entirely your choice. And yes, it does matter.