Category Archives: Hot Stuff


When companies talk about Recycling and how the environment profits from it, they’re only telling you half, or rather a quarter, of the truth – the least helpful quarter. Recycling comes only last in what I like to refer to as the 4 R’s of Sustainable thinking:

  • REFUSE: Think carefully before you make a purchase decision. Think not only about from where and what you’re buying, but also about whether you need to buy it at all. Preventing emissions is better than having to clean them up later
  • REDUCE: Okay, a lot of times we can’t really avoid buying something that’s harmful for the environment. But more often than not you could buy a lesser amount of stuff, thereby directly reducing your harmful footprint on our Environment.
  • REUSE: Does everything you own have to be brand new? Hell no! Given today’s economy, you can save yourself a ton of cash by buying/selling stuff that you don’t really use. If not, at least look around for someone who can really use stuff you don’t use anymore. Cellphones, Laptops and the like fit nicely into this scheme of things.
  • RECYCLE: Only when all the above fails, should you end up dumping stuff into the Recycle bin. Remember recycling also requires energy and resources. Recycling missions by companies are very often a marketing trick to make you feel less guilty about buying a newer product to replace an older one without any real need.

Did you know?

Each day that we carry on with our business as usual approach, we’re losing about 150-200 species. No, I don’t mean 200 animals; I mean 200 species of plants, birds and animals that become extinct – never to be found again.

Sure, the extinction of species is a natural process and has been something that’s been going on since millions of years. What is alarming though, is the rate at which this is taking place – about 1000 times the natural rate observed over time.

We could of course continue acting as if we don’t care. However, it might then only be a matter of time before we find ourselves on the list of those 200 species.

Did you know

The average supermarket in the west has about one million kilometers of standing plastic. This means what if you were to line up all the plastic items in the supermarket one after the other, you could circle the Earth about 25 times.

Plastic, once hailed as a great boon, is also quickly turning into a bane for the environment. It is filling up landfills, landing in our oceans, in the stomach of food we eat (sea life) and we can find it in increasing concentrations in our environment. You hardly think twice before buying stuff in single use plastic containers at the supermarket. It hardly costs anything, to you anyways.

Just so you know, it’s OUR Environment that ends up paying dearly for the hidden cost of your mindless plastic consumption.

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